The 12 “Don’ts” Every Seller Should Know
Saturday, February 21st, 2009Selling your home many times is more art that science. Step one is to remember that you are not in the business of selling a house, it is no longer your home; so, remove your emotions from the equation and here are some sure fire way to eliminate mistakes:
- Don’t overprice your home … If you give yourself to much money to negotiate it will cost you time and money. Price it right from day one and you will sell fast and for top dollar!
- Don’t be surprised if the first offer on your property is the best offer you receive. Even if it is not what you want … do not act emotionally … take your time, consider the alternatives and make a smart business decision.
- Don’t let your property set on the market too long before making a significant price change. The longer it sets the more “stale” it will get.
- Don’t think that all real estate agents and real estate companies are created equal … they are NOT!!! Find an agent / company with a great track record of success as well as a proven plan to get your home sold!
- Don’t list with a real estate agent just because they charge the lowest or the most. Look for the best Value for your dollar. Consider the company track record with sellers. Also, take note that an agent who predominantly works with buyers may not have the daily skills to get your home sold. Where as an agent that specializes in listing, marketing and promotion of homes will have the tools to take action.
- Don’t look just at the price the buyers offer you for your home. Analyze the total package including the buyer’s qualifications (are they really able), contingencies, closing date, closing costs and many more … so, get your realtor to check things out for you.
- Don’t forget buyers will shop around looking for the best value. Wouldn’t you? You are in competition with other sellers for your the buying communities attention.
- Don’t forget that if real estate agents don’t see your property as a good value, they will take their buyers elsewhere while using your home as a tool to sell other homes … this is business; it is the real cold cruel world … you must be competitive or you will not sell and this takes experience to get the job done.
- Don’t believe those who tell you newspaper ads sell homes … THEY DO NOT … as a matter of fact the National Association of Realtors did an extensive study that demonstrated that less than 2% of the time a buyer will come from a paper advertisement. You must have a comprehensive marketing plan tailored to your property as well as your needs … a proven plan that will cause the buying real estate community to become aware of your home.
- Don’t make it difficult for agents and interested home buyers to gain access to (see) your home. Buyers and agents work on their schedule and since you are now in the business of selling a home, you must accommodate their schedule not yours.
- Don’t overlook the value of merchandising your home … make it look its very best ALL THE TIME … for every showing! The one time you are off may be the one buyer that if you were 100% would have bought … opportunity, may only knock once at the price you are before you must adjust to cause a sale. Be on target all of the time!
- Don’t forget that you control the pricing of your home, how it looks and the overall marketing plan. BUT it is the Buyers who control the value. If buyers won’t pay your price, then you are the only buyer who is willing to pay your price.
Hope this is helpful … if you should have any questions, comments or a topic that you would like me to address, i would love to hear from you.
Jim Bim - jim@jimbim.com